Under its new owner, The Sunday Times notched up several firsts: a wood engraving it published of the coronation of Queen Victoria in 1838 was the largest illustration to have appeared in a British newspaper. In January 1823, White sold the paper to Daniel Whittle Harvey, a radical politician. On 20 October 1822 it was reborn as The Sunday Times, although it had no relationship with The Times.

Its founder, Henry White, chose the name in an apparent attempt to take advantage of the success of the Observer, which had been founded in 1791, although there was no connection between the two papers. The paper began publication on 18 February 1821 as The New Observer, but from 21 April its title was changed to the Independent Observer. 4 Salisbury Court, London Founding and early history (1821–1915) Plaque to the first edition of The Sunday Times at No. The paper publishes The Sunday Times Rich List and The Sunday Times Fast Track 100. As of December 2019, it sells 75% more copies than its sister paper, The Times, which is published from Monday to Saturday. While some other national newspapers moved to a tabloid format in the early 2000s, The Sunday Times has retained the larger broadsheet format and has said that it would continue to do so. The Sunday Times has a circulation of just over 650,000, which exceeds that of its main rivals, including The Sunday Telegraph and The Observer, combined.

They were bought by News International in 1981. The two papers were founded independently and have been under common ownership since 1966. Times Newspapers also publishes The Times. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is owned by News Corp. It was founded in 1821 as The New Observer.

The Sunday Times is a British newspaper whose circulation makes it the largest in Britain's quality press market category. The News Building, 1 London Bridge Place, London, SE1 9GF 18 February 1821 201 years ago ( ) (as The New Observer)

Big rich town on sunday