In 1997, when the Mumbai underworld assassinated his father, Bhushan took over the reins at the age of 19.Īccording to industry estimates, T-Series’ annual revenue is $100 million, with a market share of 70-80 percent. As the company grew, it began producing film music for Bollywood blockbusters. The label initially made a name for itself from selling devotional content in the form of hymns and prayers, and pirated film music. Bhushan’s father, Gulshan Kumar, came from humble origins, and in the early 1980s he built the parent company, Super Cassettes Industries, from scratch. The rise of T-Series is familiar to most Indians. As far as the music industry is concerned, he’s the biggest industrialist we have.” “When Bhushan stepped in after his father’s death, he took the company to the next level. Churamani is the managing director of Turnkey Music and Publishing, a company that publishes independent music, curates music events and mentors artists.

“Bhushan’s approach to the business is really hands on,” he says. “I finished working on two other songs today, even before this interview,” he says.Īccording to music industry veteran Atul Churamani, it is such attention to detail that makes T-Series so successful at what it does. There are a few more such calls during our conversation, and each of them involves discussing a work-in-progress song. Bhushan apologises sheepishly for the interruption, and we resume from where we left off. While it is unclear which film of Karan is Ibrahim assisting on, it is said to be the filmmaker’s next ‘ Rocky Aur Rani Ki Prem Kahaani‘ starring Ranveer Singh and Alia Bhatt.From across the table, I overhear Bhushan Kumar, chairman and managing director of T-Series, discuss an unfinished song with a well-known Bollywood actor over the phone. From the 20s, 30s, 40s and 50s, so that’s what it is.

They are different, luckily and interestingly, as Sara said, every decade of my life has had a kid. Ibrahim is assisting on a Karan Johar movie and sharing that, and talking about what his dreams and ideas are.”įurther Saif Ali Khan said: “Sara is older and we have a very different equation and of course, Taimur is looking to you for guidance and all that, Jeh is just smiling and drooling (laughs), much more my mental age than any of them. Talking about the different stages, his children Sara, Ibrahim, Taimur and Jeh are at, Saif Ali Khan said: “They are all different.

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